Internet Marketing Strategies-Four Different Strategies For Online Income

The internet is rapidly becoming the largest marketplace on the globe. Every imaginable type of product or service can be obtained there – whether it’s from India or Washington State!

But there a several different internet marketing strategies for making money and each uses the internet in a slightly different way. Here are four different ways to look at the internet from a revenue-earning perspective.

The internet is a shopping mall and you have a store. Consider the internet as a large shopping mall and your store is right there in the middle. You offer goods for sale to consumers that find you in the internet mall. You take orders by the internet and the goods are shipped conventionally. Essentially you become an online catalog supplier. The online presence of Amazon.com, TigerDirect, and Sears Roebuck all fit this category.

The internet is one big bookstore and you are the publisher. You have intellectual property in the form of writing, code, music, scripts, stories, articles, etc. The internet is a huge bookstore (music store, clearinghouse, etc.). Apple’s iTunes, Zoetrope, LuLu and other purveyors fall into this category as they can receive orders and ship them through the internet.

The internet is a billboard and you are an advertiser. Currently the most prevalent of internet marketing strategies is to use it as an advertising medium. Your website is a billboard or a brochure, you email is business card or direct mail offer, your PPC (pay per click) ad is a print ad, the search engine is your yellow pages.

The internet is a distribution channel for the services you provide. In some cases the internet is the actual channel for services you provide. Banking, stock trading, insurance registrations, and distance learning are examples of this.

Each of these internet marketing strategies has a different set of operations and financial dynamics. But each has also been distilled into an excellent way of earning money online in the new internet based economy.

101 Different Strategies to Build Link Popularity

Link Building… Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it’s still the trump card for higher rankings.

Many of us have been hoping that it would go away. In Brett Tabke’s 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold on to as a hope:

What happens to all those Wavers that think [ i ]Getting Links = SEO[ /i ] when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on “links=seo”. When that goes away, the Wavers have zero to hold on to.
The pertinent questions:

Will link building still be very important for rankings in the medium term?
When will link popularity be devalued in favor of other algo elements (that are less tedious, from a webmaster’s point of view)?
The answers:

Sorry, but link building is still going to be the SEO trump card for the foreseeable future.
I wouldn’t hold your breath for search engine algorithms to place less importance on link popularity until the Semantic Web arrives, or maybe when HTTP gets replaced by a new protocol. Because links are still the basic connector, the basic relationship, on the Web. And for the foreseeable future they’re going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page.

What will happen to the way search algorithms score links is already happening. The Google algo has become much more elegant and advanced, devaluing staggering amount of links that shouldn’t count, and placing more emphasis on trusted links. And the trust and juice given by those links is then verified by elements like user data, domain age, and other relatively hard-to-spoof factors.

But please, don’t fool yourself. Links that should count are still the key to rankings (in Google, at least — and MSN and Yahoo! are only a few short years behind). In that spirit, Aaron and I have created our 101 Ways to Build (and Not Build) Links in 2006. (Yeah, it just so happened that there were exactly 101!)

Oh, and mad props to our inspiration, 131 Legitimate Link Building Strategies, one of the original authority documents on link building. It was just getting a bit rusty, that’s all (“Host your own Web Ring”?). Anyway, enjoy the update. It’s guaranteed to be accurate until January 1, 2007. 😉

71 Good Ways to Build Links
Love for Lists

1. Build a “101 list”. These get Dugg all the time, and often become “authority documents”. People can’t resist linking to these (hint, hint).

2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.

3. Create extensive resource lists for a specific topic (see Mr Ploppy for inspiration).

4. Create a list of the top 10 myths for a specific category.

5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an “authority”.)

Developing Authority & Being Easy to Link At
6. Make your content easy to understand so many people can understand and spread your message. (It’s an accessibility thing.)

7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.

8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

PPC as a Link Building Tool
9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.

News & Syndication
10. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.

11. Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.

12. Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.

13. Track who picks up your articles or press releases. Offer them exclusive news or content.

14. Trade articles with other webmasters.

15. Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.

16. Write about, and link to, companies with “in the news” pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + “in the news”].

17. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links.

Directories, Meme Trackers & Social Bookmarking
18. This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.

19. Submit your site to paid directories. Another oldie. Just remember that quality matters.

20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.

21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.

22. If you create something that is of great quality make sure you ask a few friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more bloggers will see your site, and potentially link to it.

23. Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site.

Local & Business Links
24. Join the Better Business Bureau.

25. Get a link from your local chamber of commerce.

26. Submit your link to relevant city and state governmental resources. (Easier in some countries than in others.)

27. List your site at the local library’s Web site.

28. See if your manufacturers or retailers or other business partners might be willing to link to your site.

29. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other’s business cards.

30. Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional “normal” links.

Easy Free Links
31. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.

32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.

33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.

34. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.

35. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.

36. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.

37. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content (and some of those will provide links… unfortunately, some will not).

38. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.

Have a Big Heart for Reviews
39. Most brands are not well established online, so if your site has much authority, your review related content often ranks well.

40. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.

41. Create product lists on Amazon.com that review top products and also mention your background (LINK!).

42. Review related sites on Alexa to draw in related traffic streams.

43. Review products and services on shopping search engines like ePinions to help build your authority.

44. If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links. Two testimonial writing tips — make them believable, and be specific where possible.

Blogs & the Blogosphere
45. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.

46. Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers also track who is linking to them or where their traffic comes from, so linking to them is an easy way to get noticed by some of them.

47. Comment on other blogs. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other bloggers become aware of you, and they may start reading your blog and/or linking to it.

48. Technorati tag pages rank well in Yahoo! and MSN, and to a lesser extent in Google. Even if your blog is fairly new you can have your posts featured on the Technorati tag pages by tagging your posts with relevant tags.

49. If you create a blog make sure you list it in a few of the best blog directories.

Design as a Linking Element
50. Web 2.0-ify your site. People love to link to anything with AJAX. Even in the narrowest of niches, there is some kind of useful functionality you can build with AJAX.

51. Validate and 508 your site. This (indirect) method makes your site more trustworthy and linkable, especially from governmental sites or design-oriented communities. There are even a few authoritative directories of standards-compliant sites.

52. Order a beautiful CSS redesign. A nice design can get links from sites like CSS Vault.

Hire Help
53. Hire a publicist. Good old fashioned ‘PR’ (not PageRank) can still work wonders. Andy Hagans now offers a link baiting publicity service.

54. Hire a consultant. Yes, you can outsource link building. Just make sure to go with someone good. We recommend WeBuildPages, Debra Mastaler and, ahem, Andy Hagans.

Link Trading
55. Swap some links. What?! Did we really just recommend reciprocal link building? Yes, on a small scale, and with relevant partners that will send you traffic. Stay away from the link trading hubs and networks.

56. In case you didn’t get the memo — when swapping links, try to get links from within the content of relevant content pages. Do not try to get links from pages that list hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing even if search engines did not exist. Instead of thinking just about your topic when exchanging links, think about demographic audience sets.

Buying Sites, Renting Links & Advertisements
57. Rent some high quality links from a broker. Text Link Ads is the most reputable firm in this niche.

58. Rent some high quality links directly from Web sites. Sometimes the most powerful rented links come direct from sites not actively renting links.

59. Become a sponsor. All sorts of charities, contests, and conferences link to their sponsors. This can be a great way to gain visibility, links, and a warm feeling in your heart.

60. Sell items on eBay and offer to donate the profits to a charity. Many charities will link both to the eBay auction and to your site.

61. Many search algorithms seem biased toward older established sites. It may be faster to buy an old site with a strong link profile, and link it to your own site, than to try to start building authority links from scratch.

Use the Courts (Proceed with Caution)
62. Sue Google.

63. Get sued by a company people hate. When Aaron was sued by Traffic Power, he got hundreds or thousands of links, including links from sites like Wired and The Wall Street Journal.

Freebies & Giveaways
64. Hold a contest. Contests make great link bait. A few-hundred-dollar prize can result in thousands of dollars worth of editorial quality links. Enough said.

65. Build a tool collection. Original and useful tools (and collections of tools) get a lot of link love. What do you think ranking for “mortgage calculator” is worth?

66. Create and release open source site design templates for content management systems like WordPress. Don’t forget the “Designed by example.com” bit in the footer!

67. Offer free samples in exchange for feedback.

68. Release a Firefox extension. Make sure you have a download and/or support page on your site which people can link to.

Conferences & Social Interaction
69. It is easy to take pictures of important events and tell narratives about why they are important. Pictures of (drunk?) “celebrities” in your industry make great link bait.

70. Leverage new real world relationships into linking relationships. If you go to SEO related conferences, people like Tim Mayer, Matt Cutts, and Danny Sullivan are readily accessible. Similarly, in other industries, people who would normally seem inaccessible are exceptionally accessible at trade conferences. It is much easier to seem “real” in person. Once you create social relationships in person, it is easy to extend that onto the web.

71. Engaging, useful, and interesting interviews are an easy way to create original content. And they spread like wildfire.

30 Bad Ways to Build Links
Here are a few link buiding methods that may destroy your brand or get your site banned/penalized/filtered from major search engines, or both.

Directories
72. Submit your site to 200 cheesy paid directories (averaging $15 a pop) that send zero traffic and sell offtopic run-of-site links.

Forum Spam
73. List 100 Web sites in your signature file.

74. Exclusively post only when you can add links to your sites in the post area.

75. Post nothing but “me too” posts to build your post count. Use in combination with a link-rich signature file.

76. Ask questions about who provides the best [WIDGET], where [WIDGET] is an item that you sell. From the same IP address create another forum account and answer your own question raving about how great your own site is.

77. As a new member to various forums, ask the same question at 20 different forums on the same day.

78. Post on forum threads that are years outdated exclusively to link to your semi-related website.

79. Sign up for profiles on forums you never intend on commenting on.

Blog Spam
80. Instead of signing blog comments with your real name, sign them with spammy keywords.

81. Start marketing your own site hard on your first blog comment. Add no value to the comment section. Mention nothing other than you recently posted on the same subject at _____ and everyone should read it. Carpet bomb dozens of blogs with this message.

82. Say nothing unique or relevant to the post at hand. Make them assume an automated bot hit their comments.

83. Better yet, use automated bots to hit their comments. List at least 30 links in each post. Try to see if you can hit any servers hard enough to make them crash.

84. Send pings to everyone talking about a subject. In your aggregation post, state nothing of interest. Only state that other people are talking about the topic.

85. Don’t even link to any of the sites you are pinging. Send them pings from posts that do not even reference them.

Garbage Link Exchanges
86. Send out link exchange requests mentioning PageRank.

87. Send link exchange emails which look like an automated bot sent them (little or no customization, no personal names, etc.).

88. Send link exchange requests to Matt Cutts, Tim Mayer, Tim Converse, Google, and Yahoo!.

89. Get links from nearly-hidden sections of websites listing hundreds or thousands of off topic sites.

Spam People in Person
90. Go to webmaster conferences and rave about how rich you are, and how your affiliates make millions doing nothing.

91. Instead of asking people what their name is, ask what their URL is. As soon as you get their URL ask if they have linked to your site yet and if not, why not.

Be Persistant
92. Send a webmaster an alert to every post you make on your website.

93. Send a webmaster an email every single day asking for them to link to your website.

94. Send references to your site to the same webmaster from dozens of different email accounts (you sly dog).

95. If the above do not work to get you a free link, offer them $1 for their time. Increase your offer by a dollar each day until they give in.

Getting Links by Being a Jerk
96. Emulate the RIAA. When in doubt, file a lawsuit against a 12-year-old girl. (Failing that, obtain bad press by any means necessary.)

97. Steal content published by well known names. Strip out any attribution. Aggregate many popular channels and just wait for them to start talking about you.

98. Send thousands of fake referrals at every top ranking Web site, guaranteeing larger boobs, a 14-inch penis (is that length or girth?), or millions of dollars in free, unclaimed money.

99. Wear your URL on your t-shirt. Walk or drive your car while talking on a cell phone or reading a book. When you run into other people say “excuse you, jerk”.

100. Spill coffee on people or find creative ways to insult people to coax them into linking at your site.

101. Sue other webmasters for deep linking to your site. Well, this is more “hilariously dumb” than it is a “bad linking practice”.

Content Development Involves 2 Different Strategies

Content development is an effective online marketing strategy that enables the content developer to build credibility while advertising a business. There are varying ways in which the information used in such a strategy is pulled together. What we are addressing here today is 2 of the most common methods a content developer employs when ‘gathering’ and composing their information.

Here is a closer look at the 2 approaches most widely used when compiling and preparing content for distribution online.

1) ‘Create’ Content

Although common creating content is probably not use as much as it should be due to the investment of time it may take. The content developer uses various ways to combine personal knowledge with insight to produce this type information. Creating content like this in such a raw and original manner produces some of the best information found on the internet.

Here are 3 ways in which this is done.

> Educational Research

Conducting research for the purpose of increasing your knowledge on a certain subject is the best way to accumulate credible information. Piecing this knowledge together in a cohesive fashion typically results in high quality content.

>> Prior knowledge

Being knowledgeable on certain subject matter is a very efficient way to produce content but this is normally a limited resource.

>>> Brainstorming

Having the ability to think ‘outside the box’ allows you to build several pieces of content from the same material. The pieces of content may differ due to perspective or perhaps the depth into which they may plunge on a ‘component’ of the subject at hand.

2) ‘Recycling’ Content

This type of content development is based upon being resourceful in the way you find and use existing information. The key to making ‘recycled’ content interesting and useful is in the way it is presented.

Here are 3 approaches used to recycle existing content.

> Content Referencing

Sometimes you can find just the right piece of information already presented in a way that is applicable for your own needs. Taking content like this you can simply present it as is but being sure that the author is properly and clearly credited.

>> Content Repackaging

Here is where you can research the subject of your focus and compile various ‘pieces’ of content relative to your needs. At this point you simply take what you have accumulated and pull it together in a cohesive fashion that serves your purpose.

>>> Reporting

By referencing current news events relevant to your subject you can ‘reintroduce’ it in such a light to demonstrate any parallels you may be trying to make. This is a highly effective way to come up with eye-catching content since it ‘plays’ off currently news worthy headlines.

Content development as you see can be very labor intensive or as easy as copying and pasting. In most cases the method utilized is dependent upon the particular needs of the individual content developer. This online marketing strategy is effective for not only advertising but also for building credibility. The 2 methods reviewed here offer fundamentally different approaches but both maintain a focus on quality content which is ultimately what makes this strategy work.

Different Strategies and Global Macro Trading

Many investors do not realize the plethora of different trading strategies that are used successfully by traders across the globe. There are more choices then just a day trader or a buy and hold investor. In fact if you look at the different hedge fund classifications neither of these even exist because they are not an actual strategy.

You can be a value investor that looks for businesses that you think the market is undervaluing. You can be a growth investor that looks for businesses that have rapidly accelerating earnings that you think have the ability to continue growing. Or you can be a GARP investor which looks for stocks where you are buying growth at a reasonable price. Of course we have only touched on stocks in the section and have totally left out the small cap and large cap classifications. But these are the classical types of investors that run most mutual funds.

Next up we have several other asset classes like fixed income, commodities, currencies, and real estate. There are a ton of different strategies and styles that only trade one asset class but there is also one strategy that combines the best of all worlds.

That strategy is global macro trading. A global macro trader does not wed themselves to just one strategy, instead they go and find the absolute opportunities from not only a reward standpoint but also from a risk standpoint. After all you don’t want to be swinging for the fences if the risk is a total loss.

Macro traders look at the investment landscape from the top down and try and figure out what type of economic environment we are in and how they can profit from it. They then drill down to the micro level to ensure that they are putting the trade on using the best instruments to get the highest risk adjusted return. Essentially the most bang for the buck.

By looking into the different strategies that are available to you, you will be better able to profit in different market regimes. Many people skip this step and it costs them dearly.

Forex Arbitrage – A Different Strategy to Make More Profits in Forex Trading

With all the necessary strategies needed to make sure that there is an available way to guarantee sufficient results for your forex needs, you may need also to become familiar with forex arbitrage. Forex arbitrage happens when one takes advantage of the inefficiency that is occurring between two currencies. While this is considered as one of the higher approaches in the forex trading industry, there are also some ways in order for you to get a better view of how this is going to work to provide you with all the necessary needs that you need to be able to make profits from this approach.

Using a forex arbitrage calculator the traders will be able to calculate and check if the trading of the pairs of currencies can accommodate and provide with the different techniques that can become applicable in the trading process itself. One requirement though to undergo forex arbitrage is to be able to have multiple accounts that are in different locations that one may be able to check on the different currency pairs and how this is also going to provide a good way in making sure there are the necessary ways in keeping up with this kind of situation.

Although there forex arbitrage is a more complex approach other that the other strategies and techniques, still it is one way of ensuring that this can become a possibility for you to indulge and make sure that you have the necessary skills in order to be able to accommodate this kind of approach to some people. In this way also it’s making it the best option for traders to go ahead and making use of this as a part of your strategy in trading will in the end lead you to some favorable results. This also would require and make way for you to be able to develop a good thing in making sure that what you have is the most appropriate approach to use in the forex market. With a lot of strategies that will be used in profiting from the forex market on e thing you need to know and take into consideration is on how this is going to be able to provide you with the things that you need to make sure that you can earn profits from this type of approach.

It’s no doubt that with a lot of strategies and ways on how to be able to learn from forex arbitrage, it can allow one of us to explore some other options and arrive at a certain conclusion that with these different ways we can have the most important ways in developing a profitable strategy known as forex arbitrage.

Human Resource Managers Follow Different Strategies to Employ People

Hiring the right employee in any organization or department is important and challenging as well. This is a challenge in the sense that if the right employee does not get selected it leads to a great loss for the company. Not only does it prove costly to the company in the monetary sense but it kills time and spoils the environment. It is particularly because of this reason that every company selects the required employees through its human resource department. This department consists of few groups of people who are responsible for the management and organization of the recruitment and selection of the staffs in the company.

When the right employee is hired it leads to a great boost for the company. Apart from that, it also contributes a lot to the improvement of the work culture which in turn can pay the company back lots of things. The human resource managers select the employee in such a way so that they can contribute a positive thinking and planning helping the company as a whole to meet its goals and aims at the turn of the year and make a great profit. Therefore, the department takes few steps to hire the right employee essential for the company.

The human resource managers try to define the nature of the job to the employee. This kind of job analysis helps not only these employee but the managers as well. For this they collect information about the necessary skills required as well as the duties and the responsibilities that the employee should take. The kind of work environment is also tried to be explained so that the recruited employee does not finds himself to be a misfit for the company as a whole. This is one of the strategy followed by the department to recruit people.

Two Titans of Industry – Two Markedly Different Strategies – Which Would You Have Chosen?

First Titan

While Henry Ford is best known as the inventor of the assembly line and modern mass production, these and some 161 other inventions were just part of his grander vision. It was that vision and its realization for which he was most proud — the democratization of travel. Ford envisioned his Model-T in every American garage and a world of travel round every corner.

Introduced in 1908 at a price of $825 the Model-T was an immediate success. By 1916 through continued innovation and efficiencies, the Tin Lizzy, as it was affectionately called was flying off show room floors for $360. Within two years half of all cars in America were Fords. By 1927 its final year, total production had reached 15 million, a record that stood for 45 years.

As Henry Ford wrote in his autobiography, “Any customer can have a car painted any color… so long as it is black”. While the color black became emblematic of Ford’s success, it was the paint’s fast drying time that made it the sole color of choice on the assembly line. And it was black that would eventually lead to Ford’s shortfall and to stubbornly revise his vision or go out of business. Was black Ford’s fatal flaw or his industrial genius?

Second Titan

The year was 1923, four years before the final Tin Lizzy left the assembly line. It was the year Alfred P. Sloan took the reins of a middling and befuddled manufacturing company called General Motors.

By the mid 1920s, Ford’s dream had been realized. Every American it seemed, either owned a Model-T or knew where they could borrow one. They were sturdy, easy to drive and comfortable. Most importantly, with Ford’s universal replacement parts they were easy to repair. While he created affordability through mass production, it came at an unexpected cost. There was no reason to buy a new Model-T when a repair would result in one equally the same — a black Tin Lizzy. With no reason to upgrade, sales began to suffer. While Americans loved their new found freedom, they demanded more than just democracy, they wanted identity.

Alfred Sloan had inherited, through takeovers and mergers, a misaligned assortment of automobile companies, ranging from Chevrolet to Cadillac, Pontiac to Oldsmobile and a few names, too short-lived to remember. But it wasn’t what he inherited from his predecessor that set him apart, it was his innate wisdom to see the American car buyer having a complicated set of needs and wants that could be served and sold. Unlike Ford, who saw the consumer as a monolith at the end of a supply chain. Sloan saw the market from the consumer’s perspective. His philosophy was, “A car for every purse and purpose.” And with that he carefully positioned each car model to attract a unique market segment and price point. This reduced cross line sales while encouraging upgrades from the economy priced Chevy to the luxury Cadillac. And he offered them in colors – lots and lots of colors.

He didn’t stop there. He was the first to introduce annual styling changes, design and engineering innovations and accessories to choose from. And to be sure customers kept coming back, he offered trade-ins on older models and created GMC financing to keep the system moving. All the while, Ford stubbornly resisted change until it was too late. General Motors led in sales for the next 70 years.

So which vision and marketing strategy would you choose?

Ford’s, with his grand vision and engineering genius, revolutionized manufacturing and indeed put America forever on wheels. But for his myopic and monolithic view of that America, he was felled by his own fatal flaw: any color, so long as it’s black.

OR

Sloan’s, who saw not technological advancement, but instead envisioned the crazy, mixed up, confounding, sometimes clearly contradictory, American public’s desire to be free. Free to choose. Free to sell when they wanted. Free to buy what they wanted. And free to finance what they couldn’t afford. Sloan married the automobile to America.

Fundraising – Different Strategies For a Successful Fundraising

Are you in need of fundraising efforts in order to help out your child’s school or for a local family or perhaps a nonprofit organization? Whatever the reason is for needing to bring in some funds and to whomever the funds will go, there are several things you can do to ensure your fundraising project runs smoothly and meets (or exceeds) your financial goals.

Different Fundraising Events. Different Strategies.

There are several different routes you can go when it comes to producing a successful fundraising experience. Each of these fundraising events will have different strategies. Each will work better for one target group than another one does. But all of them have the same goal of bringing in the most funds for your mission.

The good part? Each and every one of them can at least in part, easily be done online. Even if you choose to only announce and give details online and manage the rest via a different method, you’ll find an online method brings much ease into your tasks. Simply go to Events Listed and see how easy it is to post your fundraising event, no matter which type of fundraiser you chose to execute.

Event fundraising can get quite fun, but you also have to consider the cost involved to host an event and make sure you’ll not only get that money back, but also meet your financial goals for you fundraiser. If not, it doesn’t matter how much fun you had, it’s pointless. Be smart when making your decision.
Here are a few ideas:

Event Fundraising

  • Host a dinner that includes a speaker that will educate your audience about your cause. Just be sure to get a lively speaker, not one that will put your audience snoring in their soup.
  • Host a trivia night and make the questions relate to your cause. Make the questions fun, lively, and possibly interactive.
  • Put on a golf tournament with incentives for your guests. Who doesn’t like incentives?

Sales Fundraising

  • Discount cards are not only easy to carry; they provide great value to your supporters. These usually hold coupons from local businesses and are great sellers.

Direct Donation Fundraising

  • Fundraising letters. Send out to a targeted mailing list and just flat out ask for donations after you’ve been informative about your cause.

Silent Auction Fundraising

  • A lot of fun and usually very profitable. You can have just a few highly quality, high bid items, or several low bid items. Just make sure all items are applicable to your guests. Remember who your audience is.

Raffle Fundraising

  • Who doesn’t love to get in on the chance to win? You’ve seen those who’ll buy 25 tickets at $1 each just for the chance to “win” a small basket of chocolates. Everyone loves to win and will even pay to win.

Online Fundraising

  • It just doesn’t get any easier than this. You can put your entire fundraising endeavors online. From the announcement to soliciting for and collecting the donations themselves can be done easily. Just go to Events Listed. So have fun, rake in some cash, and then do it again soon! Who says you can only do this once?

How to Monitor Your Credit Report – The Advantages and Disadvantages of Three Different Strategies

Although there seems to be much greater awareness now about the importance of checking our credit reports periodically, many people still aren’t sure about exactly how to monitor their credit. In this article, I will identify three different ways in which consumers can monitor their credit, and I will also discuss the advantages and disadvantages of each of these three ways.

The first credit-monitoring strategy would be to request all three of your credit reports at the same time. As you are probably aware, you can get a free copy of your credit report each year from each of the three major credit bureaus. (You can claim your free reports by logging on to annualcreditreport.com, which is the official web site supported by the credit bureaus.) The key advantage of getting your three credit reports all at the same time is that you can directly compare them for inaccuracies and inconsistencies. Another advantage of this approach is that you can monitor your credit for free. Also, this approach involves a minimum amount of time, as you would be requesting and then reviewing your reports only once each year. The main disadvantage of this approach, however, is that you will not be eligible for another free credit report for 12 months. Thus, it would be a full year before your next opportunity to identify any inaccuracies or suspicious activity on your report. If you wanted to check your credit a second time during that year (which you most definitely should do), you would have to pay for your three reports. Another disadvantage of this approach is that the free credit reports do not typically include your credit (or FICO) score. The three major credit bureaus will be happy to sell you that piece of information, of course, as will any number of other web sites.

The second strategy would be to order one of your free credit reports every four months. The key advantage of this strategy is that it would allow you to monitor your credit report throughout the entire year, and again, you can do so for free. Additionally, you would have the opportunity to identify any changes or new information on your credit report at four-month intervals, rather than only once a year as in the first strategy. The main disadvantage of this strategy is that you would not be able to immediately compare all three reports at the same time. This means that it might be four or eight months before you recognize any discrepancy between the reports from the different bureaus. A second disadvantage is that this strategy would require you to remember to request your credit reports at three different times each year.

The third strategy is to have your credit report monitored for you by subscribing to one of the many credit-monitoring services. The primary advantage of this strategy is that these services will monitor your credit for you at all three credit bureaus. This is ideal for individuals who do not have the time or the inclination to do so themselves. Another advantage is that these services monitor your credit on a daily basis and alert you about any inaccuracies or unauthorized activity. In this regard they offer superior protection against identity theft, as you could be notified almost immediately of fraudulent activity. The key disadvantage of this strategy is that you will have to pay anywhere from $60 to $180 per year for this service. A second disadvantage is that different companies provide different levels and quality of service. Therefore, it is advisable to shop around and compare various services that are available before signing up for any of them.

Clearly, each of these three methods of monitoring your credit has its own unique advantages and disadvantages. Each consumer must decide for him- or herself which of the three methods is most agreeable to him or her. What is most important, though, is that you do monitor your credit regularly.

Different Strategies For Being More Motivated

Have you ever had that time you just needed a way to get through a day or just get given the piece of information you need that fits with you? We have all been in a place where we just want to be uplifted and move on from our present state, we do not want to be that negative, down unhappy person. We are trying hard to make everyday a day for us. Another wonderful day fill of opportunity.

We are all so different it is no wonder then that our answers are all different. Deep inside ourselves we find a way to get in touch and get motivated.

For one person motivation could be that perfect song that cheers you up on your off day, for another it could be holding a new born baby. It could be listening to your favorite audio or sitting reading a great book. The list of motivators goes on and on, no way is wrong nor in the same breath right.

When you are seeking the motivation you need in your life, evaluate what lifts your mood already what gives you a cheerful day. Look upon your greatest day and feel it. Feel what it was that helped you get there.

What is for one, is not perhaps the next persons motivation no one is to judge what is going to help another.

It is a bit like saying we all will bring up our children exactly the same way, it just does not go that way as we are all from different backgrounds, cultures, religions, ways of life and we all are so different yet unique & beautiful in our own ways.

To find your motivator is to think of your perspective which would be different for each individual. It could be a day that went well, what happened in that day? Think of what you have done differently perhaps to start that day? Think of what it was that made you smile What was it that made you laugh? What was that feel good moment? Special occasion? Achievement, success, reaching a goal.

Now that you have found your Motivator, tune into what you need to be motivated. Did you need a day that was organized? Did you need a good nights sleep? Was it that you had no issues crop up or is it you just felt them differently.

Now that you have analyzed what you did, what you needed, go and rinse and repeat and fill your days with more of what gets you tuned into what makes you feel good. If you can take away any of the parts that got you down or perhaps think of them differently you are in charge of your motivation.

It could apply to a business day, a mothers day at home, a retired person enjoying their retirement or just a young person doing a normal school day.

You are in charge of your motivation, fill your life with what you need, only you know what is your motivator only you have the answer.